A British family run company you can trust

1st Direct Vehicle Rentals is a long and well-established supplier of Self-Drive Vehicle Rental services to both the retail and corporate sector. Established in December 2000, 1st Direct is a family owned company harnessing over 30 years self-drive car rental experience in both the UK and Europe. We pride ourselves on giving a very personal service to all our clients.

We are proud to offer the “1st Direct Price Pledge”

If you can rent the same make, model and age of car from another company within 5 miles of our office, at a cheaper price, we promise to beat or match that rate!